Even though the most basic usage of a digital signage menu board would be to display menu items and prices, the menu board may also provide entertainment value by integrating RSS Really Simple Syndication such as news or sports streaming to reduce perceived waiting time. Additionally, it may be programmed to notify clients about new products and promotions. Ready or not, electronic menu Boards are becoming part of their fast-casual, quick-service food market. Whether digital menu boards are perfect for your organization, you might consider the potential advantages of these systems, its ROI and choose for yourself.
One example of such Consideration, a recent installation of digital menu boards in a Cafe/Marketplace at Phoenix, Arizona. Aside from displaying the menu items and prices, the client requested to incorporate dynamic images on these displays behind the ordering counter, and a TV zone on displays deployed from the sitting areas. Before signing the contract to deploy digital signage in your organization, here are the significant hurdles you will need to know and understand.
- Placement of screens: Consideration to display placement in your wall is of crucial significance. Look to appropriate distance between viewer and display. Angle the displays to best readability. Insure enough electrical outlets are available for displays and players.
- Equipment selection. Make Sure the display size is suitable to your needs. By way of instance, for those who have a menu board with a great deal of text and graphics, you might want to pick a larger screen. The media player has to be strong enough to support content components from videos. Your decision on the best way best to handle your digital menu board software, wireless or over the web, affects your choice of gear too.
- Content creation. This the most important part of the deployment. The system effectiveness is determined by the content. Allow the contractor know what you would like in the content. Besides text, pictures, do you wish video, live TV, RSS feed, weather, time, or anything else.
- Deployment. Everything comes together at deployment. Allow enough time to check your system and permit time to train the client to manage it.
Finally, here is a summary of the advantages of digital menu boards:
> display menu costs and change prices quickly
> eliminate print menus and reduce environmental waste
> promote items that are high in stock or with higher profit margins
> add new item to menu quickly
> run special promotions
> display nutritional information
A new age of electronic signage has been born from improvements in commercial-grade, LCD TV technology in addition to improvements in the electronic media players and content management applications. These advancements have produced digital signage exceptionally affordable and an appealing communication tool for companies or corporations of any size - small, medium or large.